Australia’s largest single-day financial advisor CPD event
The fragmentation of the licensee landscape has seen the availability of CPD options become more limited, forcing smaller practices to seek out CPD on demand. But meeting an annual requirement of 40 CPD hours via the widely offered bite-size chunks of 0.25 and 0.5 points is highly inefficient, consuming considerable time in organising, participating, and documenting.
In simple terms, the more sources of CPD, the greater the administrative burden on the advisor.
From these challenges, the one-day All Licensee PD (ALPD) day was born.
One day. 10 CPD Hours. 25% of annual requirements.
ALPD day attendances average 1,600 per event
Unsurprisingly, the ALPD day concept has proved extremely popular with advisors, paraplanners, and practice support staff.
The day is offered as both a live and virtual event, allowing advisors from around Australia to attend.
Since our inaugural event in mid 2022, our average attendance across four events has exceeded 1,600. Our November 2023 event set a new record, with 2,500 registrations and 1,927 attendees across the course of the day.
Like the Ensombl community overall, these attendees represent more than 900 practices.
The ALPD day has quickly become the biggest single-day event dedicated entirely to financial advisor professional development.
An audience of growth-oriented advice decision makers
Consistent with the Ensombl community overall, event attendees are time-poor decision makers from growth-oriented practices.
The ethos of the Ensombl community revolves around solving the contemporary challenges advisors face, through a collaborative spirit. We work with presenting partners to curate their sessions to ensure they are driven by insights from the community. In this way, content is effectively ‘co-created’ with advisors.
Research across the Ensombl platform shows that content based on community member insights is 45% more responsive than standard corporate content.
A comprehensive promotional program delivers attendees, and profile for your brand
Each event is supported by a comprehensive schedule of event promotion and communication, commencing two months beforehand.
This will be across multiple media channels, including email, social media, video, and podcasts. Promotional assets are also produced for sponsors to promote their involvement and drive attendance.
