Solutions to the most pressing problems in financial advice
Financial Advisors have time to invest, not to waste
Like many business owners, financial advisors and practice principals are time-poor. They don’t have time to waste, only time to invest, a point especially true of their content consumption preferences.
Advisors see quality thought leadership content – including research, best practice insights, case studies and the opinions of respected peers – as an investment of their time.
*2021 B2B Thought Leadership Impact Study Edelman/Linkedin
The impact of thought leadership
Thought leadership has evolved from a one-way broadcast to conversation and community. It requires authenticity, having a point of view, and delivering something of value. The rewards for delivering that value are significant.
A study* of B2B buyers found that after engaging with an organisation’s thought leadership:
• 42% said they more likely to invite that organisation to bid on a project;
• 48% said they more likely to award business to that organisation;
• 53% increased the business they did with that organisation, and;
• 54% purchased a new product or service from that organisation which they had not previously considered buying.
Co-creating content improves your marketing ROI
Written thought leadership remains one of our foundational offerings to corporate partners, allowing them to build their reputation and credibility in a specific area, while simultaneously addressing key advisor issues and challenges.
It can be an ideal way to promote a broad brand positioning or a specific product or service offering.
Content topics are data driven and insight led, identified from the thousands of conversations taking place on the Ensombl platform each year.
By tapping into the Ensombl advice community and crafting content that aims to solve advisor issues and challenges, our content is essentially co-created with advisors. As a result, our content resonates more strongly and delivers a higher return on marketing investment.
Research across the Ensombl platform shows that readership of content based on community member insights is 45% higher than standard corporate content.
Let Ensombl do the heavy lifting
At a time when many marketing teams are facing resource constraints, our thought leadership offering allows partners to draw on our support with content creation, accessing experts from our large panel of contributors and writers, and reducing the pressure on internal resources.
We also distribute that content via solus and omnibus emails to our platform users, via platform posts, and through our social channels, including LinkedIn. Most partners choose to amplify the impact by also distributing through their own channels.
