Andrew Whelan, Dash Technology Group CEO

Ensombl’s message amplification supported our new brand and positioning

For Dash Technology Group CEO Andrew Whelan, there were two major marketing problems to solve. One was to effectively communicate their rebrand – from Wealth 02 and Roar – to a distracted advisor marketplace. The second was to raise awareness of their unique proposition as both a platform and an advice software provider.

To Whelan, Ensombl offered ways to solve those problems that were equally unique, providing access to a highly engaged, tech-savvy advice community of 7,000 members, and a process of content co-creation informed by data-driven insights into community members, including the technology pain points they were experiencing, and the related conversations they were having with their advisor peers.

In partnership with the Dash team, Ensombl developed a program of content creation and delivery, and face-to-face engagement, the results of which exceeded all expectations.

“This is not a passive audience, this is a highly engaged and curious community, most of whom are active decision-makers from small and boutique practices. The response to everything we have done has been almost immediate – we’ve literally seen sales enquiries come in mid-way through a presentation. And because the content is based on real community insights, we are finding audiences are engaging with it far more deeply – often spending close to 4 minutes on page. They are also sharing it far more widely than they would with more generic or sales-focused content.

Ultimately, this creates a networking effect that is difficult to achieve elsewhere, driving massive amplification of our messaging and really helping solidify our positioning and reputation.”

Andrew Whelan