The power of podcasting
The power of podcasting
Thanks to their unrivalled convenience and portability, podcasts have rapidly become the medium of choice for many content consumers.
One recent study by Sapio Research estimated that 43% of business decision-makers are now using podcasts to access business-related content.
Podcast advertising drives awareness and recall
Advertising within podcasts has been shown to be incredibly effective at driving awareness and brand recall, making them the perfect channel to launch new products and build brand profile.
Ensombl regular podcast suite
Now into their 8th year and approaching 900 episodes, the Ensombl regular podcasts are the mainstay of the Ensombl community, and are among the most popular offerings for corporate partners.
The Ensombl podcast is now the number one downloaded podcast in Australia for financial advisors – with more than 800,000 downloads – making it an ideal channel to make through to which to make an impact.
As well as the flagship Ensombl podcast, our current regular podcast offerings also include more specialised podcasts, such as our Investments, AdviceTech, and Engine Room business growth series.
We also publish standalone thematic deep dives into specific topics.
This broad range of options allows brands to be more flexible in their approach and more targeted in their messaging.
Our secret sauce: the co-creation dividend of 45%
Through the Ensombl community, we are able to tap into advisors’ most pressing issues and challenges and produce content based on those insights.
Research across the Ensombl platform shows that responsiveness of content based on community member insights is 45% higher than standard corporate content.
Case Study –Milford Asset Management
Click here to read about how Ensombl helped accelerate brand awareness for Milford Asset Management, through the power of podcasting.
