20 November 2024
The concept of "Less is More' holds true in many fields: design, fashion, food - and adviser…
Danni Visser Chief Commercial OfficerEnsombl
14 November 2024
There is two types of marketing, the brash, loud, impatient 'persuasion' approach, and the 'influence' approach which requires consistency and reliability and…
7 November 2024
Paying it forward – for the benefit of their professional advice peers – is what thousands of advisors do on the Ensombl platform every day. Advice is…
31 October 2024
The opposite of diversity of thought – groupthink – can not only be bad for business, stifling innovation and creativity, it can be fatal. The…
24 October 2024
Some advisor events stand out, not because of flashy presentations or packed agendas but because the conversations feel like they matter.…
17 October 2024
Putting people in boxes can be helpful in terms of being more targeted and more efficient. But if the basis on which we classify people is flawed, then the…
5 September 2024
What's bravery in sales? Is it having a conversation that's not all about your product? Contrary to popular wisdom, taking the safe path is often the bravest…
Richard Dunkerley Chief Marketing & Communications OfficerEnsombl
29 August 2024
Deep behaviour-based insights can be very powerful, and far more meaningful than social media…
22 August 2024
People lie about everything. They especially lie in surveys. Which can be a problem if you are relying on survey-based insights to make some important business…
15 August 2024
When it comes to finding the decision makers in advice practices, chances are you are missing half the audience, the hidden buyers who aren't on your radar but…
7 August 2024
The old ‘rinse and repeat’ approach to washing our hair (ingrained from childhood) has little to do with hygiene (we don’t actually need to wash our hair…
31 July 2024
When the former privacy head of a global media giant accessed her own profile from adtech vendors she found she was both a man and woman, rich and poor, and…
24 July 2024
Understanding the Zeitgeist should be an absolute priority for marketers. The key can be found in advisor conversations.…
18 July 2024
LinkedIn can be an unusual place. What started out as the boring member of the social media family is now a professional networking…
11 July 2024
Australians are the #1 consumers of podcasts in the world, a staggering statistic with major implications for B2B marketers.…
3 July 2024
AI has the power to disrupt as well as empower, making it the hottest conversation topic with advisors right now. But many will be surprised about how…
26 June 2024
The rise of synthetic data is likely to disrupt market research in a major way, enabling marketers to access insights quicker and…
19 June 2024
Being part of the hottest conversations can be very resource intensive, and sometimes a better ROI can be achieved by going 'off…
13 June 2024
Ever wondered what audiences think of most panel sessions? Spoiler alert, it may not be as highly as you…
6 June 2024
Advisors have changed beyond all recognition, and yet it seems not all providers got the memo, continuing to rely on traditional engagement channels and…
29 May 2024
Product demonstrations are the very essence of marketing. Despite being somewhat stigmatised through their association with high-pressure selling and…
23 May 2024
Catching my eye from them recently was a piece around lead generation in B2B marketing, the thrust of which was to question whether leads were the right metric…
15 May 2024
For financial services marketers, some harshly learned lessons from the FMCG category provide a pointer to the importance of alignment. When we talk about…
